September 3rd, 2010 
admin UnMarketing: Stop Marketing. Start Engaging.
From one of the leading experts in viral and social marketing-market your business effectively to today’s customers
For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.
- Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
- Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
- Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
Rating: 
(out of 6 reviews)
List Price: $ 24.95
Price: $ 16.27
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Review by Carol Roth for UnMarketing: Stop Marketing. Start Engaging.
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This is a well-written and fun book whose timing is ideal. With so many bells and whistles and shiny new strategies out there in around social media and business ideals, the common sense of business strategy seems to have been lost along the way.
In compelling, bite-sized chunks, Scott explains how to do the old-school blocking and tackling of relationship building with new tools and media, the perfect melding of sound marketing and engagement strategies.
The book is infused with Scott’s quirky sense of humor, but it also delivers very critical business lessons. Some of the key takeaways include the trust gap that exists in business (and why so many business owners hopelessly disregard this when marketing to customers), having dialogues with customers instead of shouting “at” them and how to really engage using the latest methods. This is not just a social media book, either- the salient points apply to every customer-driven business (and by that, I mean every business!).
Easy to read, practical and with stories, personal experiences and specific action items, this is one to add to your business library. Oh, and read the footnotes and endorsements too; they are the best ones I have ever seen in a book!
Review by Dr. Mollie for UnMarketing: Stop Marketing. Start Engaging.
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Scott Stratten makes clear from the beginning that the premise of this book is if you believe business is built on relationships, you need to make building them your business.
He also makes clear his audience: this book is written for those who believe we have no competition when we are our authentic selves.
I don’t just endorse this book because it’s packed full of humorous footnotes the like of which I never dreamed of seeing while trudging through law school…(we lawyers love our footnotes!)
It’s overflowing with easy to digest invitations to prioritize your relationships and do a better job of sharing YOU with the world. To give you a flavor, here are a few thoughts that jumped out at me. (Feel free to tweet them – giving credit to @unmarketing with a link to his book!)
Authenticity is just a fancy way of saying “be yourself”.
The gold isn’t in the list anymore, it’s in the engagement.
Marketing is one department of your business, it is every point of engagement, including sales.
People want to be validated, they want to be heard, and they want to feel they matter.
Advice on trolls (people who thrive on drama and throw nasty stuff your way): Don’t feed them. They aren’t owed a reply, your time, or your emotions. You’re better than that.
In Scott’s words (and I really couldn’t say it any better…): “Just be you, and do it at the highest level possible, because I think you rule.”
When you are great at what you do, other people will say it for you. So focus on positioning yourself with the knowledge you’ve obtained and set out to help other people unconditionally with it. (OK…that’s too long to tweet. But it’s still worth repeating…facebook anyone?)
As Scott reminds us, “When you’re good, you tell people. When you’re great, others say it for you.” I’m saying it here about this book… it is GREAT. I give it a whole-hearted, no reservations recommendation to pick it up today!
Dr. Mollie Marti
Author, The 12 Factors of Business Success
Founder, [...]
Review by M. Brandon Eley for UnMarketing: Stop Marketing. Start Engaging.
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Scott Stratten is a character. His blog and Twitter account are littered with little nuggets of satire about traditional marketing. Through his many stories on his blog, I’ve learned about his disdain for many companies’ traditional marketing practices. This book is no different. It’s the antithesis of a college course in marketing. Which is a big compliment.
Scott firmly believes (as do I) that old school marketing tactics are not only outdated and inefficient, using them often creates a dichotomy within ourselves. As Scott says, “Why market to people the way we hate being marketed to?” Nobody *likes* cold calling. And it’s not effective. So why use it?!
UnMarketing is a collection of marketing lessons, stories about what not to do, and case studies about effectively using marketing in today’s changing world. It was a quick read – Scott’s conversational and often hilarious writing style make it almost impossible to put down.
The book is filled with practical advice not only about what works in today’s marketing landscape, but also what doesn’t work (like Yellow Pages ads). He talks in-depth about why companies should use social media, and gives great advice about how to do so. He describes the most popular social networks like Twitter, Facebook and LinkedIn, and the strengths and weaknesses of each from a marketer’s perspective.
The stories in the book are a mix of successes and caveats, where marketers can learn from other companies’ mistakes. He really drives home the point that it’s absolutely critical with social media (and with other forms of marketing) how important it is to build a relationship with the customer, listening to them and responding like a human being, and how companies need to live up to the high expectations they set for themselves.
With more than 50 chapters that are somewhat distinct from one another, you can comfortably read a couple chapters a day (or whatever your schedule would allow), or you could do like I did and read the entire book in an evening. The book is filled with sound advice and Scott’s quirky wit (the footnotes are particularly funny), and I’d recommend it to anyone looking for a great read about (un)marketing.
Review by Joshua Cooper Miles for UnMarketing: Stop Marketing. Start Engaging.
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This book captures Scott’s deep understanding of the realities of marketing in today’s world. As consumers have become increasingly immune to interruptive marketing techniques a wild new world of interactive marketing has opened up…any for many folks this world is scary. Scott does a great job of pointing out what NOT to do (hint don’t have the new intern be the voice of your social media campaign), along with actionable information on how to set up and maintain an online marketing campaign that delivers value to the consumer and results for the marketer. Some of the content may strike you as common sense, until you take a step back and look at the mistakes many otherwise “smart” businesses are making when it comes to social media. The writing is conversational and quick paced, I found it an informative and enjoyable read.
Review by James Kukral for UnMarketing: Stop Marketing. Start Engaging.
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Except this one! Scott is about as authentic as they come in person, online and in this excellent book. His fast-paced, easy to read writing style and hilarious stories and observations make this book something every marketer, or aspiring “un” marketer, should read. This book is different, fun, smart, inspiring and well, just good. Buy it.