May 4th, 2009 
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Tips for Starting a New Online Business
One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.
You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day. You will need a big enough market to target because you will be sharing that market with your competitors.
What it all comes down to in the end is that you have about 10 or 20 competitors on the front page of Google, Yahoo and MSN. You need to do the following well, to compete with these competitors.
1. Your website needs to have a better presentation than your competitors. This means a more engaging demonstration of the products and services you sell.
2. You need to come up as high as possible in the search engines either through search engine marketing or paid sponsored ads also known as pay-per-click.
3. Optimize your website so that search engines can find you organically. This is also known as search engine optimization.
Common Mistakes Beginners Make
1. They start targeting and promoting keywords before they know the value of the keywords they are promoting.
2. When using pay-per-click advertising, they direct everyone to the front page of their website. As much as possible, direct your ads to a detailed web page which matches up to your prospective customers search term.
Tips for a Successful Online Advertising Campaign
1. Have a customized landing page, which takes the prospective customer to the exact product, or service page for which they are searching.
2. To have a cost effective online marketing strategy there needs to be enough people searching for your product or service.
For example, if someone is searching for a particular type of guitar, your ad should feature that particular type of guitar. The more specific you are and the less searching the perspective customer has to do once they get to your web page, the more likely they are to contact you, buy your product, or take the action you want them to take.
You will need to research which search terms or keywords are searched on more frequently than other search terms so that you can make sure that you have the largest audience possible. You can do this using Google’s keyword tool. Doing just this small amount of market research can make the difference between success or failure of your online business venture.
For example, if you’re selling Widget A and there’s only ten people a day in your area searching for Widget A, you are not going to be very successful. If however, there are 100,000 people a day searching for a Widget A and you only have two competitors who also sell Widget A, then there is room for you in that market.
Google’s Keyword Tool and How to Use it
The first place to start with researching your keywords is the Google keyword tool, found here: https://adwords.google.com/select/KeywordToolExternal. Below are some useful features of Google’s keyword tool:
1. You can enter various phrases describing your businesses products or services into the search box. The tool will give you results on different phrases and synonyms matching your description. It will also tell you which search terms produce the largest amount of traffic on a monthly basis.
2. If you are targeting the entire United States then the monthly traffic column per keyword is very accurate. If you are targeting a particular state within the United States then you would need to divide that number by the percentage of population in that state.
3. Google’s keyword tool also has a column that indicates the average cost per click for each search term. This can be helpful for forecasting how much to price your product or service. For example, if you are selling something for $10.00 and it costs you $10.00 to get enough people to your website before anyone buys your product then you need to rethink your pricing model. If however, your product sells for $20.00 and it only costs you $5.00 in advertising before someone buys your product, then you have a cost effective marketing campaign.
Other Search Engine Marketing Strategies
In addition to pay-per-click, you can pursue search engine marketing techniques such as:
1. Article Marketing
2. Directory Marketing
3. Community Forum Marketing
4. Channel Partner Marketing
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market.
One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
If you want a successful online business, follow these steps: Do the market research, do a competitive analysis and research the market trends for your industry, then you will be successful in your new online business.
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What kind of writing sample should I submit for online marketing job?I'm applying for a freelance copywriting position with an online marketing company. What kind of writing sample should I send to something like this? I have a BA and MA in English. I have tons of academic research papers but is that what they want? I've also written press releases, memos and reports for my current job. I just don't know what would be appropriate to submit. Please help.
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Kevin Kielty writes for Internet Marketing Advantage in Raleigh,
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thnx for the secrets.One secret is with me too its EZDIA.Its an amazing social networking site for thos who want to be a freelancer and increase thier network too.
This is a hot topic, Scott, so let’s get started. There are tons of ways to get yourself noticed on the Internet – and lots of companies eager to separate you from your marketing dollars. But I think a few very inexpensive basics can make a huge difference:
First, make your own site as professional as possible. No typos, no goofy images. All your other efforts will bring Web users back here, so make your site informative, visually clean and reflective of the business image you want to portray. Think of it as your storefront; if it doesn’t look attractive and clean, customers will walk out ASAP. I think Brad Fallon does a good job explaining the hows and whys here: http://www.bradfallon.com/articles/whywebsites.html
Second, follow the basics of search-engine optimization just to make sure that your site can be found in any of the major search engines. The words you use, the items you post all matter. There’s a wealth of good information at http://www.seochat.com.
OK, now you’ve laid the groundwork by creating a website with power and one that can be found. Next, there are a few other easy steps you can take that don’t require a massive amount of time (and you might even find them fun). For one, set yourself up on the social networks – LinkedIn and Facebook, in particular – to make sure you are connecting to potential partners and customers.
On LinkedIn, you’ll be able to more blatantly advertise your services, grab recommendations from friends and build your business network. On Facebook, you’ll find more of a personal bent, but as we move increasingly to a world where work and play overlap, there is still plenty of advantage to be had on Facebook. George Kao does a great job showing how to use these social networks in a free training. Learn more at http://georgekao.com/
You’ll notice you’ve spent very little money so far, just the cost of your domain name and hosting. (By the way, don’t add the bells and whistles on hosting; basic service works just fine for most businesses and you can always order more later).
Now comes the real advice: Be generous. Very generous. Create a blog that offers advice for free in your area of expertise. Troll the Web for questions and become a go-to helper. Sign up as an expert on http://www.Squidoo.com. Then go back and write about the problem and your solution on your blog. If one person has that problem, others will too. You can venture out into the physical world as well, teaching people about your area.
I’m sure you get the picture by now: When you give of yourself, becoming the expert in your sphere of influence, you end up with people searching for you. Unselfishness actually is a great marketing strategy online. When they search for you – or stumble across you in the search engines – your marketing is free, credible and honest.