The Affiliate is paid each time he sends visitor traffic or each time a visitor makes the purchase. Then, there is Company B, which is a company that specializes in camera products. A representative of Company A will then approach Company B and engage the latter company in an affiliate program. This affiliate program is like this: Company A will have a small advertisement in the website of Company B. And each time a visitor of Company B clicks on the link, Company A will pay Company B. Company A is the Merchant while Company B becomes the Affiliate.

If an online business wanted to have an affiliate program, then it must contact a marketing firm that can professionally match companies that have complementary products.