Networking can play a very large role in obtaining a job or helping you successfully change careers. One of the most common methods for networking is via the Internet. Sites such as MySpace, Facebook, LinkedIn, or Twitter are great tools for discovering job postings, learning about companies, and showing your interest in joining a specific field. In addition, social networking allows you to link up with people who have similar interests, know the ins and outs of the profession, and may be able to put in a good word for you with their boss.
Online networking is not used by job seekers exclusively; many companies are building online profiles, not simply on their own websites, but on these social networking sites as well. This is a great opportunity to “meet” potential employers and cultivate a relationship with them. You are able to showcase your qualifications, talents, and relevant experience, while at the same time learning about the company, demonstrating what you can do for them, and portraying a genuine interest for the job.
When setting up any social networking account or site, make sure that your main page conveys that you are looking for a job, and specify which field(s). If you are looking to change jobs, and do not wish for your employer to know of this, it may be a good idea to create a dummy or anonymous account – exclude identifying information. As well, do not dwell on the fact that you are looking for a job, but posting about it every so often is a good reminder for potential employers. Furthermore, if something changes in your life or you have left a certain company, make sure your page is up-to-date.
A word of caution when using any of the above sites for job searches… If you add a company as a “friend” or have an open status (as opposed to “friends-only”), potential hiring managers are able to view your blog and photos. Even though it is your personal space, you want to remain professional looking at all times. It is okay to discuss your personal life, but do not post anything that may seem sketchy or undesirable to employers, such as lewd images, stories of your night at the bar, or negative posts about former companies or employers. Furthermore, certain companies have set up Facebook accounts specifically so they are able to view potential candidates’ pages and assess whether they should really be working for their company or not. These sites can be a wonderful tool for linking up with the right person, just be careful what you post on the Internet, as news can travel fast.
