September 6th, 2010 
admin Social Media 101: Tactics and Tips to Develop Your Business Online
- ISBN13: 9780470563410
- Condition: New
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100 ways to tap into social media for a more profitable business
In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they’re doing it. Now, he presents his findings in a single, comprehensive business guide to social media.
You’ll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.
- Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
- Looks at social media and the wider online universe from a strictly business perspective
If you aren’t using the Internet and social media to market your business and stay in touch with your customers, you’re already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.100 ways to tap into social media for a more profitable business
In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they’re doing it. Now, he presents his findings in a single, comprehensive business guide to social media.
You’ll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.
- Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
- Looks at social media and the wider online universe from a strictly business perspective
If you aren’t using the Internet and social media to market your business and stay in touch with your customers, you’re already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Five Things to Do at a Social Networking Meet-Up
Content from author Chris Brogan
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Oftentimes, someone at the meet-up is known to you. Make sure you say hi to that person earlier in the night rather than later. I’m working on this one, because sometimes, I’ll be somewhere with friends and never get over to see them because time gets eaten up so fast. I’m going to make a point of saying hi to my longer-known friends first at meet-ups, so that they’ll feel acknowledged. Find the New People
Look for folks who might be new to your local scene, or those you haven’t met before, and introduce yourself. My favorite opening line is to ask them what they normally do when they’re not hanging out with a bunch of Twitter geeks. If that doesn’t work, I like to ask people about their passions. Don’t Crowd-Surf Too Much
There’s a tendency that’s easy to follow to just flit among the crowd. It’s not a wedding. You don’t have to hit every table. If you find something interesting, don’t be afraid to dive deep into the conversation for a bit. Get into some deeper waters with people, because otherwise, time will wash over you like a wave and you’ll be out without much to show for it. If You Need to Do Business
Try to think of these meetups as a first date. Don’t put your tongue down our throats. In other words, if you’re there fishing for new business, play it cool and be part of the gang. Talk about what’s relevant, and don’t swerve instantly into your line of business and how you can help (sell) us. However, it’s okay to say that you’re hoping to build business relationships or the like. Just save the details for a follow-up conversation. Talk About Something New
Whenever possible, bring along some really neat new idea to throw into the mix. Think of it as mental show-and-tell. Or, if you have a nifty new something to show people, do real-world show-and-tell. Bringing something new to the meetup will enrich everything. (Don’t force it into the conversation, but have something new in mind.) Browse more social media tips from the author: • 50 Blog Topics Marketers Could Write for Their Companies • 50 Ways Marketers Can Use Social Media to Improve Their Marketing
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(out of 17 reviews)
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Review by Robin for Social Media 101: Tactics and Tips to Develop Your Business Online
Rating:
Will books be replaced by blogs? Social Media 101 is a blog in book form. While there’s some good information here, the book lacks narrative, mixes cliches with some worthwhile tools and serves up a lot of scattered information.
The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone’s head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with “Above all else people,” gives us a few cliches and then moves on to “People like to be engaged.” As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google’s smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay’d this (probably because the topic “Social Media” is such a draw) is pretty sad.
I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers’ need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won’t cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.
Review by Sacramento Book Review for Social Media 101: Tactics and Tips to Develop Your Business Online
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Chris Brogan is a social media genius, but unfortunately, the book is not. In fact, it seems to be nothing more than a collection of scratching-the-surface blog posts (not even the best ones, as far as I can tell) with no rhyme or reason as to why they’re included in the book. Along these same lines, there’s little, if any, logic to the organization of the book. Had Brogan presented a better framework or context into which to organize the posts, it probably would have been much easier to get some value out of them. Another problem in reading this book is that Brogan often refers to other Web sites, and while it’s easy to click over to those while reading online, it’s a disruption to do so when trying to read a book.
Those who want to give it a try, though, will find parts and pieces of Brogan’s social media values and beliefs on things like building relationships, branding, and strong communication.
Overall, this is a book that sure takes a lot of pages here to say very little. Stick with the blog, or if your curiosity kills you, consider finding the free version of this piece at the author’s Web site.
Reviewed by Allena Tapia
Review by Fernando Colosimo for Social Media 101: Tactics and Tips to Develop Your Business Online
Rating:
I am a fan of chris brogan blog. He knows a lot about social media. I am a top producer in south america and I am begining to build my personal brand using social media. This book has the best articles of chris`s blog with a lot how to for people like me who want to introduce in the social media arena but it is a little desorganized and I would expect a little more than I read in his blog. Anyway i recomend it because it will become the first book to read for everybody who want to introduce in the social media
Review by T. Edmund Jenkin for Social Media 101: Tactics and Tips to Develop Your Business Online
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Being on social media and all, this non-fiction piece is written slightly tangentially (almost as if the author had just pulled together dozens of their blogs!) and probably almost works better as a reference book – i.e. look up the chapter you are interested in and just read that.
While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropped and didn’t bother explaining anything that would be obvious to a social media user already.
All in all, this is more of an `interesting pointers’ book rather than a well constructed thesis on the use of social media. The book could have perhaps been stronger if it had been related to specific business ideas other than just sales pitches. Not a huge burden to read but hardly a light bulb in the dark either.
Review by Steve Walker for Social Media 101: Tactics and Tips to Develop Your Business Online
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This book was more of a random and disorderly jumble of thoughts than a well structured, well thought out book. I agree with the previous reviewer that said that it is more of a blog than a book. If this were it’s only flaw, though, I might have forgiven it. The real problem I had was that there was just too little information of value and there was far too much extraneous information that a reader had to slog through to find those few nuggets of value. For instance, do I really want this writer telling me how to run a meeting? No. I bought this book to get the writer’s perspectives on social media. Unfortunately, I got far too little of that perspective and far too much of everything else. I would recommend you avoid this book.