Starting an Online Business All-in-One Desk Reference For Dummies

• ISBN13: 9780470431962
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

• Build a business plan that translates your ideas into a profitable enterprise
• Choose software to help you manage taxes, balance sheets, and other accounting chores
• Create a Web site that helps your business make money
• Fill orders, pack and ship merchandise, and manage stock
• Set up, budget for, and implement a plan to protect vital computer equipment
• Use PR and advertising tools that best promote your business online, including Google AdWords
• Choose what sells best in Second Life and earn real money from your virtual store
• Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth to help spread the word about your online business!

Rating: (out of 7 reviews)

List Price: $ 29.99

Price: $ 17.75

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

> Get massive exposure for your book, no special computer skills needed — trade published or self published, fiction or nonfiction

> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and “bestseller” campaigns

> Blog to connect with readers, driving them to Amazon and bookstores

> Boost your visibility with Google, use MySpace for viral marketing

> Ignite word of mouth with Web social networks

> Capitalize on peer content and “amateur” book reviews

Here’s what the experts say about this book:

“A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won’t find elsewhere.”

– Jane Corn, Amazon.com Top Reviewer

“I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn’t missing anything, but it blew me away.”

– Scott Sigler, # 1 bestselling author

“An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly.”

– Aaron Shepard, author: Aiming at Amazon

“…The one book every author needs to read. I don’t care if you’re writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber’s Plug Your Book!”

- Joe Wikert, executive publisher, John Wiley & Sons “Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it’s fiction, nonfiction, technical, business or anything else.”

– Dave Taylor, author: ‘Growing Your Business with Google’

“I’ve worked with most of America’s largest book publishers, helping many of them build online marketing departments. I’ve worked for authors too. Plug Your Book is the new training manual.”

– Steve O’Keefe, author: ‘Publicity on the Internet’

“…Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It’s the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses.”

– Marion Gropen, president, Gropen Associates

Here’s what’s inside the book:

… Taking control of your book sales; Electric word of mouth; Amazon’s `long tail;’ Personalized bookstores; Book recommendation effectiveness

… Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations

… Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews

… Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site

… Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service

… Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites

… Tag – You’re it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing

… Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You’d Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile

Rating: (out of 169 reviews)

List Price: $ 18.95

Price: $ 14.47

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

This is a complete course in e-Marketing – without the tuition! “The McGraw-Hill 36-Hour Course in e-Marketing” helps you communicate the value of your product or service in any electronic setting. This easy, self-paced ‘course’ demystifies the concepts and skills you need to master your job! It includes: expert guidance on e-Marketing; chapter-ending self-tests; and, final exams that reinforce what you learned.

List Price: $ 20.00

Price: $ 13.60