The hottest thing in Internet marketing today goes by the name, “affiliate marketing”. What exactly is affiliate marketing? Affiliate marketing is a symbiotic relationship between two online companies. One of the online companies is the Affiliate. The other online company is either the online Merchant or an Advertiser. The Merchant is the company which manufactures the products or provides the services. The Advertiser is most likely the hired marketing arm of an online company.

The Affiliate is paid each time he sends visitor traffic or each time a visitor makes the purchase. Then, there is Company B, which is a company that specializes in camera products. A representative of Company A will then approach Company B and engage the latter company in an affiliate program. This affiliate program is like this: Company A will have a small advertisement in the website of Company B. And each time a visitor of Company B clicks on the link, Company A will pay Company B. Company A is the Merchant while Company B becomes the Affiliate.

If an online business wanted to have an affiliate program, then it must contact a marketing firm that can professionally match companies that have complementary products.